1. Your enthusiasm!
2. Specific seasons why their program/job is desired
3. Key words from their program/job description
4. Stories that support what you are saying
5. Your goals
If you are in the middle of writing your cover letters, it can be overwhelming to hear all kinds of advice. Make an outline, then create some paragraphs, and ask a mentor to review it. Focus on these key areas, keep it to 1-2 pages max, and make this an EASY decision for them to interview you.
If you’re looking for a step-by-step guide on writing one, we’ve got your back: Check out these THREE key videos to help you prepare for job/residency/fellowship submission and interview prep: Take the course!
Best of luck to all candidates!